I have been reading BJ Fogg's Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) and I have found it extremely thought provoking.
He describes how technology can be used to influence other people's behaviour. For example, he explains how computers can:
- make target behaviour easier to do
- lead people through a process
- perform calculations or measurements that motivate
- allow people to explore cause and effect relationships
- provide people with motivating experiences
- help people rehearse a behaviour
- reward people with positive feedback
- model a target behaviour or attitude
- provide social support

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